User Persona


Persona name: e.g. Customer Support Manager John

Persona details: details of this persona

Demographic information

  • Age: 20-55
  • Gender: male/female/both
  • Family: single/married/married with kids/retired
  • Income: $123/month
  • Education level: high school/college/postgraduate
  • Location: e.g. west coast

Professional profile

  • Job title: job title
  • Job description: job responsibilities
  • Company: employer
  • Company size: revenue, employee count
  • Industry: industry category

Pain points

Describe the main challenges and pain points of the user:

  • challenge #1
  • challenge #2

Value proposition

Describe the value propositions of our product and how they address the challenges:

  • value proposition #1
  • value proposition #2